A bathroom routine turned city-wide moment.

 At Milan Design Week, we activated Humanrace’s USM partnership — creating a wider experience around their modular installation at Spazio Maiocchi, which explored the meaning of daily rituals. 

Green-dipped spa and café pop-ups, real-time social content and a digital tool driving sign-ups tied the experience together under one simple, optimistic message: Have a Good Day.

Manifesto Film

Website & App Design

Dod-to-dot + email + event design.

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Diet Coke - This is my taste

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Netflix: Gifting