Diet Coke

'This Is My Taste' featuring Jamie Dornan as the 'Diet Coke guy', but not as you'd expect to see him; in an above the line campaign that celebrates identity and self-expression through the eccentricity of individual taste.

Launched in October 2024, the 360 campaign spanned TVC, social, digital, in-store and OOH – including a full-screen Picadilly Circus takeover.

Credits

Director @bardiazeinali @anoncontent
Photographer @tomjohnsonstudio @minititle
Stylist @stella_greenspan
Cast @iamlefil @debbiedarko_ @jamiejamesyates