D&AD
NewBlood Entries
The Case For Her & Gymshark
Deise de Carvalho & Shreya Jayanna
Universities are a place where students are free to explore topics that interest them and be themselves. It's a place of education.
So while these institutions pride themselves on offering help, support and information for mental health, LGBTQ+ rights, safe sex and consent, there was little to no mention of abortion.
The Case For Her's awareness campaign will get students to question why this word is treated as taboo and push universities to provide help for those seeking it. Just using the word will help remove the stigma and normalise it.
Deliverables
Outcome
Deliverables
In the United Kingdom, there are less than 1% of gyms that can be easily accessed by those with disabilities.
This varies from the location, the gym equipment, the floor plan and more. This statistic does not match the percentage of people with disabilities and creates a barrier for them to use the space and exercise.
Gymshark is all about bringing communities together, so with the Making Spaces campaign, they will make the change needed and empower those who feel invisible.
